Start a conversation News & announcements
Press
A complete archive of NewcrestImage news, transactions, partnerships, and milestones.

The Clara Hotel Officially Opens Following Transformation of Former NYLO Property in Plano, Texas
July 16, 2026 – The Clara Hotel has opened in Plano’s Legacy Corridor following a property-wide renovation and repositioning of the former NYLO Hotel. Owned by NewcrestImage and operating within Hilton’s Tapestry Collection, the 176-room property now features a residential-inspired design, eight specialty suites, and two new dining concepts…
Read article
NewcrestImage Unveils Ricardo Marriott Near DFW Airport Following Major Renovation and Rebranding
April 9, 2026 – The 293-room Ricardo Marriott DFW Westlake has opened 8 miles from DFW International Airport following a complete renovation and rebranding. The new name honors award-winning Mexican architect Ricardo Legorreta, whose distinctive use of bright colors, light, and geometric shapes defined the original property…
Read article
NewcrestImage Debuts Hotel Mockingbird in Dallas
April 2, 2026 – The Hotel Mockingbird, with 296 rooms and suites over nine floors, opened on March 24 in the Park Cities in-town neighborhood of Dallas as part of Marriott’s Tribute Portfolio after a complete renovation and rebranding. The property was acquired in October 2024 by NewcrestImage and is now managed by Coury Hospitality…
Read article
NewcrestImage Opens The Elmore Hotel in Dallas-Ft. Worth Metroplex
September 24, 2025 – The Elmore Hotel opens today under the ownership of NewcrestImage and management of Coury Hospitality in Southlake, Texas, midway between Dallas and Fort Worth. The 175-room property is the first boutique lifestyle hotel in Southlake and the latest addition to Marriott’s Tribute Portfolio…
Read article
NewcrestImage Acquires 176-Key NYLO Dallas Plano
August 19, 2025 – NewcrestImage has grown its portfolio of luxury full-service properties with the acquisition of the NYLO Dallas Plano, part of the Tapestry Collection by Hilton. The eco-friendly boutique property features 176 industrial chic loft-style rooms…
Read article
NewcrestImage Opens NJ Homewood Suites After Refresh
December 18, 2024 – A 150-unit, five-floor all-suites property in Parsippany, NJ has been converted by NewcrestImage and is operating under the Homewood Suites by Hilton brand. The…
Read article
NewcrestImage Acquires The Beeman Hotel In Dallas
October 3, 2024 – NewcrestImage continues to grow its portfolio of luxury full-service properties with the addition of The Beeman Hotel, which features 296 guest rooms and suites…
Read article
NewcrestImage acquires DoubleTree Suites in Columbus
September 10, 2024 – NewcrestImage has acquired the full-service DoubleTree Suites by Hilton Hotel Columbus Downtown in Ohio. The deal was brokered by Hunter Hotel Advisors, with…
Read article
NewcrestImage Expands Portfolio with Acquisition of NYLO Hotel in Warwick, RI
April 26, 2024 – NewcrestImage, a leader in the hospitality industry, today announced the acquisition of the NYLO Providence Warwick Hotel, part of Hilton’s Tapestry Collection.…
Read article
NewcrestImage Acquires 3 Courtyard by Marriott Hotels At Major Airports
October 18, 2023 – NewcrestImage is acquiring three Courtyard by Marriott hotels from W.P. Carey, a real estate investment trust with headquarters in New York City. Two properties –…
Read article
NewcrestImage Acquires Full-Service Marriott In Westlake, Texas
September 26, 2023 – A joint venture of two Dallas-based companies – NewcrestImage and Dabu Group – has acquired the full-service Marriott Dallas/Fort Worth Westlake. The hotel…
Read article
NewcrestImage and Coury Hospitality Forge Strategic Alliance to Focus on Lifestyle Hotel Growth
June 1, 2023 – NewcrestImage, a prominent leader in the hospitality industry, has entered into a strategic partnership with Coury Hospitality, based in Dallas, with a 50% ownership…
Read article
Joint Venture of NewcrestImage & Hospitality Capital Partners Acquires 16-Hotel Portfolio for $137 Million
March 23, 2023 – In a joint venture, Dallas-based NewcrestImage and Phoenix-based Hospitality Capital Partners (HCP) have acquired 16 hotels with a total of 2,155 rooms for $137.3…
Read article
NewcrestImage Completes Acquisition of 45 Hotels in 11 States
November 18, 2022 – Dallas-based NewcrestImage has closed on a portfolio of 45 hotels that includes 35 Marriott-branded, seven Hilton-branded, and three Choice-branded properties in…
Read article
NewcrestImage, Dabu & Countrywide Form JV To Acquire BW Plus In Page, Arizona
September 27, 2022 – The Best Western Plus in Page, Arizona has been acquired by a new joint venture of NewcrestImage, Dabu Hotels, and Countrywide Hospitality in a transaction that…
Read article
NewcrestImage & Hospitality Capital Partners Acquire 16 Hotel Portfolio In Joint Venture
September 20, 2022 – A joint venture of NewcrestImage and Hospitality Capital Partners (HCP) has reached definitive agreement to acquire 16 Marriott-branded hotels with a total of…
Read article
NewcrestImage To Acquire 45 Hotels Across 11 States
September 8, 2022 – NewcrestImage has reached definitive agreement to purchase 45 hotels, totaling approximately 3,300 rooms, including 35 Marriott-branded, seven Hilton-branded,…
Read article
NewcrestImage Acquires 135-Suite TownePlace Suites Dallas Las Colinas From Marriott
July 21, 2022 – NewcrestImage continues to grow its investment-focused portfolio with the purchase from Marriott International of the TownePlace Suites Dallas Las Colinas. Closing…
Read article
NewcrestImage To Acquire 4 LaQuinta Properties From Highgate and Cerberus
July 14, 2022 – NewcrestImage has entered a definitive agreement with a joint venture between Highgate and Cerberus to acquire four LaQuinta-branded properties which together total…
Read article
Marriott Salutes NewcrestImage With Partnership Circle Award
July 13, 2022 – Dallas-based NewcrestImage has been recognized by Marriott International with the prestigious Partnership Circle Award, which is the highest honor that Marriott…
Read article
NewcrestImage Acquires Cambria Hotel Southlake DFW in Southlake, Texas
June 23, 2022 – NewcrestImage has added the 175-room Cambria Hotel Southlake DFW in Southlake, Texas to its portfolio today. The company takes over operations at the property…
Read article
NewcrestImage invests in TiffinLabs
February 24, 2022 – NewcrestImage has become an investment partner in TiffinLabs, a Singapore-based food tech company that is expanding its food delivery-focused virtual restaurant…
Read article
Summit Hotel Properties Completes Acquisition of NewcrestImage Portfolio
January 13, 2022 – Summit Hotel Properties, Inc. (NYSE: INN) (the “Company” or “Summit”) today announced that it has completed an initial closing of the previously announced…
Read article
NewcrestImage Becomes Minority Shareholder and Selects Aimbridge Hospitality for Management of 27-Hotel Portfolio
January 13, 2022 – NewcrestImage, an award winning hotel development company based in Dallas, announces it will transfer its existing hotel management agreement rights to Aimbridge…
Read article
NewcrestImage to Acquire 9 Arizona Properties From G6 Hospitality
January 6, 2022 – NewcrestImage has reached definitive agreement to purchase nine hotels in Arizona from G6 Hospitality – six branded Motel 6 and three branded Studio 6. The…
Read article
Summit Hotel Properties Announces Acquisition of 27-Hotel Portfolio from NewcrestImage
AUSTIN, Texas, Nov. 3, 2021 /PRNewswire/ – Summit Hotel Properties, Inc. (NYSE: INN) (the “Company” or “Summit”) today announced that it has entered into a definitive contribution…
Read article
NewcrestImage Sells Hyatt Place in Amarillo, Texas to an Affiliate of KAMP Hotels, LLC
September 30, 2021 – NewcrestImage has sold its 91-room, four-floor Hyatt Place in western Amarillo to an affiliate of KAMP Hotels, LLC. The hotel opened in December of 2019. “The…
Read article
NewcrestImage Sells AC Hotel by Marriott in Phoenix, Acquires Sinclair Hotel in Fort Worth
September 7, 2021 – NewcrestImage has concluded two major hotel transactions: a sale and an acquisition. The Dallas-based company sold its 199-room, 13-floor AC Hotel at Arizona…
Read article
NewcrestImage Opens Hilton Garden Inn Grapevine at SilverLake Crossings Near DFW Airport
April 15, 2021 – NewcrestImage has added a 152-room Hilton Garden Inn to its portfolio with the opening on Friday, April 16 of a six-floor hotel in SilverLake Crossings, a 52-acre…
Read article
NewcrestImage Purchases Magnolia Hotel Using New Real Estate Fund
March 1, 2021 – In the first investment from its new $100 million real estate fund, NewcrestImage has acquired the Magnolia Hotel in downtown Dallas from Stout Street Hospitality.…
Read article