July 13, 2022 – Dallas-based NewcrestImage has been recognized by Marriott International with the prestigious Partnership Circle Award, which is the highest honor that Marriott presents for hospitality excellence.

The award salutes NewcrestImage for meeting a series of extremely stringent performance thresholds and core values that were created by founder J. Willard Marriott, Sr., notably by forming a strong mutual long-term commitment; by creating a well-managed and engaged workforce; and by providing superior customer service to guests.

“We are honored and humbled by this very special recognition from Marriott,” said Mehul Patel, Managing Partner and CEO of NewcrestImage, which has owned and operated 30 Marriott branded hotels since its founding in February of 2013.

“We very much thank Marriott, and we also give powerful thanks to all our team members whose style and spirit are responsible for this win — including our corporate staff and certainly the people on the front lines at our properties, from general managers to housekeepers.  Everyone at NewcrestImage rightfully and proudly shares the spotlight.”

Patel added that the Marriott Partnership Circle Award continues NewcrestImage’s rich history of industry awards and recognition, including from Ernst & Young as an “Entrepreneur of the Year” finalist and from the Texas Downtown Association as “Best Adaptive Reuse Project” for conversion of the historic Fisk Building into a Courtyard by Marriott in downtown Amarillo.

NewcrestImage has repeatedly transformed the hospitality industry. In recent years, the company has popularized trend-setting concepts such as dual-brand properties; adaptive reuse of historic buildings; and the “lifestyle hotel campus,” which creates vibrant mixed-use neighborhoods.