September 26, 2023 – A joint venture of two Dallas-based companies – NewcrestImage and Dabu Group – has acquired the full-service Marriott Dallas/Fort Worth Westlake. The hotel features architecture by award-winning Mexican architect Ricardo Legorreta, who is known for his innovative use of bright colors, light and shadow, and geometric shapes.

Newmark Lodging Capital Markets arranged the sale on behalf of the seller. The team was led by Vice Chairman Miles Spencer and Director Parker Sherrill.

The Marriott is convenient to corporate offices, historic downtown Grapevine, and destinations such as the world headquarters of Charles Schwab Corporation, DFW International Airport, Texas Motor Speedway, and the 120-store Southlake Town Square shopping area.

“This deal represents a very attractive opportunity to join with a strong investment partner in acquiring a property that boasts strong rate performance and is strategically located in an active market,” said Mehul Patel, Managing Partner and CEO of NewcrestImage.

The Marriott, which will undergo a complete renovation, has 294 rooms, many with private balconies, along with amenities such as a concierge level with private lounge, a fine dining restaurant, a Starbucks coffee shop, an outdoor pool, a business center, and approximately 15,000 sq. ft. of meeting space.

NewcrestImage owns a diverse portfolio that includes more than 70 hotels across the country with almost 8,000 rooms. Since its founding in 2013, the company has completed more than $3 billion in transactions involving almost 275 hotels with almost 30,000 hotel rooms in 130 communities nationwide.

NewcrestImage has helped transform the hospitality industry by popularizing innovative and profitable concepts such as dual-brand properties, adaptive re-use of historic buildings, and “lifestyle hotel campus” neighborhoods. This leadership in development, operations, and customer service has been recognized with more than 80 awards during the past 10 years.