NewcrestImage builds on 35 years of experience in real estate to create rewarding opportunities for our investors, strategically bringing together expertise and capital, with a special focus on ground-up developments and high-margin acquisitions.

We analyze the market for where there’s a need that can be served by the revitalization of a distressed property or the ground-up construction of a new one. After evaluating the feasibility of each prospect, we will pursue those that make the most sense for the growth of our portfolio.

With a spectrum of top-talent in development, construction, and operations, we have assembled the right team to orchestrate a seamless project, from concept and funding to construction and beyond. Ongoing management, whether that means efficient operations or market repositioning, maximizes the value of each investment.

Leveraging our strategic relationship between operations and development partners, NewcrestImage brings an innovative, all-encompassing approach to building and managing our assets and achieving an optimal return for our investors.


NewcrestImage is a full-service development company encompassing site selection and sourcing, entitlements, design, and project management.

Our role in a project begins at its inception, carefully choosing a site with a specific idea in mind. The NewcrestImage history begins with independent hotels, and today we carry that through in our focus on lifestyle hotels and lifestyle centers in urban areas. We work with the world’s premier hotel brands and still reflect our independent roots and unique vision.

Real estate is more than square feet, and we look at every site with sensitivity to its surroundings, architecturally and economically. We want to build a foundation of prosperity for the community we will serve, as well as the stakeholders and investors.

Our development service is unique in its integrated approach. We strive to make each project a seamless, coordinated process, from the pre-development phase through completion and cleanup.


At NewcrestImage, we strive to build the foundations of prosperity in the community we serve, while offering the highest quality work and a strong understanding of the hospitality industry’s requirements and the needs of today’s business and leisure travelers.

Our vertical integration gives us insight beyond a standard construction company. We know what it takes to run a property at peak efficiency, and we listen to our management team as we sculpt the construction to serve their needs, which means more productivity down the line.

With strong brand relationships, our development team offers solutions to underperforming properties. We focus on strategically repositioning and rebranding to improve performance. Whether it’s a renovation, expansion, or a seismic upgrade, we take the responsibility seriously.



We know what an impact pre-emptive planning can have on the final outcome. During pre-construction, we not only work on outlining the project’s cost and schedule, but we also identify and actively plan for construction issues that may place the budget and schedule at risk.

Construction Management

For decades, we have met the demand for cost-efficient, responsible construction management even on the most intricate projects. Our proactive approach helps to anticipate the unforeseeable and minimize its impact.

NewcrestImage has a proven track record of delivering on expectations, whether it is full-spectrum design/build, or improvement and upgrades to an existing property

Post Construction

Our commitment to a project doesn’t end when we lay the last brick. From the start of construction, our database keeps track of all items required to finalize the project, such as warranties, final lien releases, as-built drawings, and extra stock materials, and compiles a close-out checklist.

We see to site cleanup and preparation and obtain final required government agency inspections, then forward copies of signed acceptance forms to the owner. Our job isn’t finished until every loose end is tied up.


From pre-opening to long-term management, NewcrestImage offers a trusted suite of management services to fit each owner’s individual needs based on our proven successful strategy that keeps our hotels among the top-ranked within their brands.

While each property is different, we take a systemized approach to evaluation and operation. We aim to synchronize the goals, performances, and strategies among the franchise partners and ourselves so there is uniformity in our tactics and clarity in our objectives.

NewcrestImage is known for a management style and a leadership culture that inspires our associates. We see it in the way they greet their guests, interact with each other, and take pride in their work. Each property managed by NewcrestImage aims to provide our guests with endlessly comfortable, convenient experiences marked by outstanding service.


NewcrestImage’s management services include initial consultation, pre-opening, and ongoing management contracts. Our team shines at effectively managing hotel properties, providing customized support to help maximize market potential. The extensive operational plan for each property includes budgets, marketing objectives, cost controls, employee training, preventive maintenance, and life safety issues. We enjoy a reputation for successful market penetration, operating efficiency, and strong customer satisfaction.


NewcrestImage’s marketing and sales operation starts with an aggressive recruitment process to select the best salespeople at the property level, supported by strong national sales leaders. Customized marketing plans factor in competition, property strengths and weaknesses, and local market conditions. We then use Internet marketing, search engine optimization, direct marketing and other tools to achieve our goals, and we provide owners with a range of reports designed to help forecast room sales and demand on a monthly basis.

People & Culture

NewcrestImage has a reputation as a great place to work, which means that we can assemble a terrific team for your property. Our People & Culture department also works closely with each property’s operations team, boosting retention of valuable employees. This formula creates an attractive team atmosphere, and along with a competitive compensation and benefits package, results in a desirable work environment for the sought-after candidates we seek.


Technology can be a competitive advantage. NewcrestImage uses the latest mobile and collaboration technology tools to stay connected to our team members and guests. Our Intranet site allows efficient communication between each property and central accounting, which can then handle the data processing for routine necessities like Accounts Payable, Payroll and General Ledger. This combination of planning, data creation, and analysis enables owners to make timely and well-informed investment decisions.

Finance & Accounting

Our finance and accounting department makes transparency a rule. Streamlined reporting systems and strong personal relationships mean that owners can expect centralized accounting, careful purchase-order review, strict inventory management, and progressive business intelligence.