NewcrestImage

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Discover our wide spectrum of NewcrestImage services.

endless pursuit of excellence

About Us

Excellence is not a destination, but an approach.

At NewcrestImage, we strive for distinction not just in the end product, but at every point in a project’s lifespan. We’ve been a premier hotel management and construction company in the Southeast for a reason.  Now NewcrestImage offers even more to our investors and partners, with a full spectrum of development services. At every stage, our teams draw from NewcrestImage’s considerable experience in market analysis and real estate selection, innovative construction and renovation, and top-rated management and operational expertise.

We proudly represent some of the world’s finest hotel brands and continue to collaborate with our owners and associates to consistently provide today’s travelers with outstanding accommodations and service.

Our lean operating environment and traditional core values have won the respect and accolades of the industry, and we look forward to continuing our endless quest for excellence well into the future.

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1290 +
Associates
$ 1 Billion
in assets
982651
guests served in 2017
Our story

Company Timeline

  1. First Purchase

    Marlin, Texas

    The enterprise that would become NewcrestImage started in an independent hotel in Marlin, Texas, a small town south of Dallas near Waco. After coming to the U.S., the Lallubhai Kalidas Patel family purchased the Houston’s Motel. Like many Indian Americans, they found the hotel industry a good fit for the generous hospitality that was part of their own culture. A year later, they bought the Sunset Inn in Longview, Texas, which would become the family’s base for over thirty years.

  2. First Franchised Hotel

    First Franchised Hotel

    Longview, Texas

    After fifteen years of hard work as a family business running multiple properties, the Patels reached a pivotal moment when they developed and opened their first franchised property, a Hampton Inn in Longview.

  3. A Growing Portfolio

    A Growing Portfolio

    Dallas, Texas

    Brothers Mehul and Sanjay Patel—who had been wading in the entrepreneurial waters since high school—purchased their first hotel, a Travelodge in Dallas, followed quickly by the Love Field Inn and a Budget Inn. Their friend Chirag Patel, who had previously partnered with the brothers in business, now joined them as a joint venture partner in hotel development and operation.

  4. Entry into Holiday Inn Franchise

    Entry into Holiday Inn Franchise

    Dallas, Texas

    After setbacks like fire and reconstruction, and ambitious growth, the overall success of their hotel operations allowed Mehul and Sanjay to open their first Holiday Inn and Denny’s Restaurant. After years effective collaboration with Chirag and his brother Daxesh, the four created a new joint venture partnership, Newcrest Hotels.

  5. Joining the Marriott Brand

    Joining the Marriott Brand

    Waco, Texas

    With a portfolio of seven hotels, the Lallubhai Patel family formed their own hotel management company in 2003. Based on Image Hospitality’s successful operations model, Marriott approved the company to develop and operate their brand of hotels, beginning with the Fairfield Inn and Suites in Waco, Texas.

  6. Ambitious Expansion in the Southwest

    Newcrest Hotels and Image Hospitality formed a unique joint venture for development and management. In 2006, the companies signed on, collectively, to develop 10 Holiday Inn Express hotels and 9 Hampton hotels throughout the Southwest. Newcrest Hotels went on to become IHG’s Developer of the Year in 2007.

  7. Weathering the Economic Downturn

    In a record nine months, Newcrest Hotels developed and opened their largest hotel since the company’s inception, the 147-room Holiday Inn Arlington. With Image Hospitality, they opened 14 hotels this year, and had 16 properties under construction—30 hotels set to launch with economic trouble on the horizon.

    Riding the Recession

    Though the economy forced the two companies to put some projects on hold, between them, Newcrest Hotels and Image Hospitality accomplished a record 16 hotel openings in the span of a year.

  8. First Courtyard By Marriott

    First Courtyard By Marriott

    Lufkin, Texas

    Image Hospitality opened the Courtyard by Marriott in Lufkin, Texas—the first opened by Image Hospitality and a new prototype for Courtyard. It was a novelty for locals as well; during the grand opening, they filled the parking lot, coming to celebrate and take a look at the nicest hotel in town.

  9. Honors for the Conversion of the Historic Fisk Building

    Honors for the Conversion of the Historic Fisk Building

    Amarillo, Texas

    Newcrest Hotels undertook their first historic project, converting the historic Fisk Medical Arts Building in Amarillo, Texas, to a Courtyard by Marriott.

    NewcrestImage later received the “Best Adaptive Re-Use Award” from the State of Texas, and after a detailed review, the Texas Historical Commission approved the 1928 building’s inclusion on the National Register of Historic Places, an honor that represents NewcrestImage’s dedication to preserving as well as re-purposing historic structures.

  10. Making News in the Industry

    Southwest Region

    In one of the largest transactions of the year within the lodging industry, Newcrest Hotels and Image Hospitality jointly sold a 20-property portfolio to Starwood Capital Group.

  11. The Historic Cotton Exchange

    The Historic Cotton Exchange

    New Orleans, Louisiana

    The partners, now merged into NewcrestImage Management, purchased the Historic Cotton Exchange, an independent hotel near Bourbon Street in New Orleans, Louisiana, for 17.8 million dollars. It’s another milestone—the highest price they’d ever paid for a building or a hotel. They’d done thorough market research, but bought the historic building with an auction bid, sight unseen.

  12. The First AC Hotel by Marriott in the U.S.

    The First AC Hotel by Marriott in the U.S.

    New Orleans, Louisiana

    NewcrestImage opened the first AC Hotel by Marriott in the U.S. with much fanfare. At the grand opening were Arne Sorenson, CEO of Marriott International, as well as the founder of AC, Antonio Catalan. NewcrestImage demonstrated their niche in the growing lifestyle hotel trend—properties with the local personality of a boutique hotel but the convenience of a chain brand.

    Entry into Hyatt

    Entry into Hyatt

    Plano & San Antonio, Texas

    The launch of the NewcrestImage Real Estate Fund represented an evolution in the company's ability to raise equity from investors, it kicked off with the acquisition of two Hyatt Place Hotels— one in Plano and one in San Antonio.

    First Residence Inn

    First Residence Inn

    Texarkana, Texas

    The company developed their first Residence Inn, which was later honored by Marriott International with the 2015 Strongest Collaborator Award.

    First Homewood Suites

    First Homewood Suites

    Midland, Texas

    In another long-planned move, the partners opened a Homewood Suites in Midland, the first upscale extended stay hotel in the company's portfolio, taking advantage of the booming oil and gas market there.

  13. Two Historic Buildings, One City Block

    Two Historic Buildings, One City Block

    Dallas, Texas

    In 2014 and 2015, NewcrestImage acquired two historic buildings in Dallas, representing an entire block of Downtown, with plans to develop an AC Hotel, a Residence Inn, and a Hampton Inn & Suites, supported by a new 360-space parking garage.

    The 176-room hotel that opened in 2016 was the largest Hampton Inn & Suites in the Dallas area. The office building conversion demonstrates NewcrestImage’s vision—to lead the industry with innovative properties that stand out in their individual markets.

the driving force behind successful organization

Leadership team

Mehul Patel

Chairman & CEO

Yogi Patel

Corporate Asset Manager

Chirag Patel

CFO

Daxesh Patel

COO, Construction Finance

Sanjay Patel

COO, Construction Projects

Mital Patel

President of Management

Where inspiration meets passion

our Values

Our mission is to inspire
creativity and innovation to operate trendsetting hotels.

People come first

Everything we do is rooted in an authentic desire to put others ahead of ourselves. We are committed to providing dignified work experiences for our associates and unparalleled hospitality for each and every guest.

Communication is knowledge

Clear and purposeful communication is what drivers our teams forward. We strive for transparency across our business practices and promote continual learning and sharing of knowledge and ideas among our associates.

response-ability is ours

Developing response-ability is our collective pursuit through pride in decision making, mutual respect and collaboration. We respond rather than react and nuture our ability to take action.

Experiences are memorable

We foster a culture that makes for exceptional experiences, memories to cherish, and stories worth sharing for both our guests and associates.

Giving is fun

We constantly seek ways to give thanks to our people and give back to our host communities.

awards

Recognition

Corporate Awards

Hotel Management

  • Top Hotel Companies

Baylor University

  • Texas Family Business of the Year, Fastest Growing Award

Best Adaptive Reuse

  • Texas Downtown Association for the Courtyard by Marriott at the Historic Fisk Building

Developer of the Year

  • Hilton Worldwide

Developer of the Year

  • InterContinental Hotels Group (IHG)

Hilton Awards

Hampton Inn – Longview, TX

  • Hampton Inn Spirit of Pride Award (Ryan Polk)
  • Hampton Inn Catch Me At My Best Award (Josephine Hunter)
  • Hampton Inn Excellence Quality Award
  • Hampton Inn Circle of Excellence Award
  • Roy E. Winegardner Award for Excellence – For Exemplifying the Vision and Success of the Hampton Inn Hotel System

Hampton Inn – Waco, TX

  • Hampton Inn Wall of Fame Award
  • Hampton Inn Circle of Excellence Award

Hampton Inn & Suites Longview, TX

  • Hampton Inn Circle of Excellence Award

Hampton Inn & Suites – Waco, TX

  • Hampton Inn Lighthouse Award (Top 10%)
  • Connie Award (Ranked #2 in the Nation)

Marriot Awards

Courtyard by Marriott Amarillo, TX

  • Guest Satisfaction Platinum Circle Award

Courtyard by Marriott Lufkin, TX

  • Guest Satisfaction Gold Circle Award

Courtyard by Marriott Tyler, TX

  • Guest Satisfaction Silver Circle Award

Courtyard by Marriott Wichita Falls, TX

  • Guest Satisfaction Diamond Award
  • Guest Satisfaction Platinum Circle Award

Fairfield Inn & Suites Marshall, TX

  • Guest Satisfaction Diamond Award
  • Guest Satisfaction Platinum Circle Award
  • Guest Satisfaction Gold Circle Award
  • Guest Satisfaction Silver Circle Award

Fairfield Inn & Suites Waco, TX

  • Guest Satisfaction Gold Circle Award
  • Guest Satisfaction Platinum Circle Award
  • Guest Satisfaction Gold Circle Award

Community Awards

Courtyard by Marriott – Tyler, TX

  • BScene Magazine, Best Hotel in East Texas

Fairfield Inn & Suites – Waco, TX

  • U.S. Local Business Association, Best of Waco Award
  • City of Lacy Lakeview, Certificate of Appreciation & Business of the Month
  • Connally ISD, Certificate of Recognition

Hampton Inn – Waco, TX

  • City of Lacy Lakeview, Business of the Month
  • Connally ISD, Certificate of Recognition

Hampton Inn & Suites – Waco, TX

  • Air Force One Staff & Pilots, Letter of Appreciation

Holiday Inn Express – Tyler, TX

  • U.S. Local Business Association, Best of Tyler Award
  • BScene Magazine, Best Hotel in East Texas

Hampton Inn – Longview, TX

  • NASA, Certificate of Appreciation, Shuttle Columbia Recovery: In Recognition for the Contributions Made in Support of the Longview Staging Area
Our Latest updates

Blog NEws

14 INCREDIBLY COOL HOTEL LOBBY DESIGNS TO INSPIRE YOU

As far as entrees go, everyone at my table raved over the Wild Mushroom Bolognese which is completely vegetarian, but looks like a meat sauce… Read More →

NewcrestImage receives Texas hospitality award for 2017.

As far as entrees go, everyone at my table raved over the Wild Mushroom Bolognese which is completely vegetarian, but looks like a meat sauce… Read More →