Our Guiding Principles

Our thoughts become words, our words become actions, and our actions become habits. That’s why, at NewcrestImage, we focus on developing the creative, value-oriented thought processes that will translate into winning habits and a destiny of success.


THE CORE

Every decision we make and each action we take is guided by a vision of who we want to be and values that govern how we want to get there. Since NewcrestImage’s inception, we have consistently maintained a focus on our original priorities. In our endless pursuit of excellence, a set of core principles defines our culture and our character, making them foundational to our business operation.

 
PEOPLE COME FIRST

Everything we do is rooted in an authentic desire to put others ahead of ourselves. We are committed to providing dignified work experiences for our associates and unparalleled hospitality for each and every guest.

COMMUNICATION IS KNOWLEDGE

Clearn and purposeful communication is what drives our teams forward. We strive for transparency across our business practices and promote continual learning and sharing of knowledge and ideas among our associates.

GIVING IS FUN

We constantly seek ways to give thanks to our people and give back to our host communities.

 

 
EXPERIENCES ARE MEMORABLE

We foster a culture that makes for exceptional experiences, memories to cherish, and stories worth sharing for both our guests and associates.

 
RESPONSE-ABILITY IS OURS

Developing response-ability is our collective pursuit through pride in decision making, mutual respect and collaboration. We respond rather than react and nurture our ability to take actions.