From pre-opening to long-term management, NewcrestImage offers a trusted suite of management services to fit each owner’s individual needs. With decades of experience in hotel operations, NewcrestImage has developed a successful operations strategy that strives to sustain every one of our hotels among the top-ranked within their brands.

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NewcrestImage’s management services include initial consultation, pre-opening and ongoing management contracts. Our highly driven, qualified team shines at effectively managing hotel properties, providing each property with customized support. We evaluate each product and develop plans for maximizing market potential and profitability, creating a balance of hotel quality and margin enhancement. We create an extensive operational plan for each property, including budgets, marketing objectives, cost controls, employee training, preventive maintenance and life safety issues. We enjoy a reputation for successful market penetration, operating efficiency, and strong customer satisfaction.

Profitability starts with a strong sales department. NewcrestImage’s profitable marketing and sales operation starts with an aggressive recruitment and selection process to select the best salespeople at the property level, who are supported by strong national sales leaders. Across our portfolio, we consistently achieve superior REVPAR market share by focusing on the strengths of each property. Customized marketing plans for each property include an evaluation of market competition, property strengths and weaknesses, and a summary of local market conditions. We then use Internet marketing, search engine optimization, direct marketing and other tools to achieve our market share goals. On an ongoing basis, we also provide owners with a range of reports designed to help forecast room sales and demand on a monthly basis.

Well-trained, highly motivated associates are what make an organization great. NewcrestImage attracts and retains top talent by maintaining our reputation as a great place to work, ensuring that we can assemble a terrific team for your property. Our HR department also works closely with each property’s operations team, boosting retention of valuable employees. This formula creates an attractive team atmosphere, and along with a competitive compensation and benefits package, the results are a desirable work environment for the sought-after candidates we seek.

Today’s technology can be a competitive advantage, used to simplify business processes and enhance communication among staff. For instance, NewcrestImage uses the latest mobile and collaboration technology tools to stay connected to our team members and guests. Our Intranet site allows efficient communication between central accounting and each property. Our information team handles the data processing services required by our properties for general accounting needs including Accounts Payable, Payroll and General Ledger. This combination of planning, data creation and analysis enables owners to make timely and well-informed investment decisions.

Our finance and accounting department makes transparency a rule. Streamlined reporting systems and strong personal relationships mean that owners can expect centralized accounting, careful purchase order review, strict inventory management, and progressive business intelligence.